Real Estate with Real Numbers
OUR REACH
The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
1,543,291
TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
370,000+
INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST-FOLLOWED BROKERAGE IN THE WORLD
1.8M
VISITS TO THEAGENCYRE.COM PER YEAR
350K
QUALIFIED RECIPIENTS OF THE AGENCY EDIT NEWSLETTER
Inc.
“Most people dream of disrupting industries. The Agency has successfully done it.”
Entrepreneur
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
Real Estate with Real Vision
OUR MARKETING
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
No. 1 Pre-Launch
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
PRICE & MARKETING STRATEGY
HOME STAGING & ART CURATION
NARRATIVE CREATION
PHOTO & VIDEO COLLATERAL CREATION FOR PRINT & DIGITAL
PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY
DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch
Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:
LISTING LIVE ON THEAGENCYRE.COM & MLS
DEPLOY EBLAST TO CURATED BROKER & CLIENT LIST
OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
DIGITAL MARKETING VIA TARGETED ADS
PUBLIC RELATIONS PROMOTION
CURATED EVENTS (VIRTUAL & LIVE)
GUIDED VIDEO TOURS
SOCIAL MEDIA PLACEMENT
No. 3 Ongoing
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
DETAILED FEEDBACK ON ALL SHOWINGS
REAL-TIME DATA ON MARKETING INITATIVES
DOCUMENT MEDIA COVERAGE
COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
MAINTAIN ADVERTISNG SCHEDULE & ANALYTICS
No. 4 Sales Process
Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.
NEGOTIATE ON YOUR BEHALF
STAY IN CONSTANT COMMUNICATION
WORK TIRELESSLY TO REACH THE CLOSE OF ESCROW
We’ve only just begun. We strive to create long- lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
Our Collateral
The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
Digital Campaigns
The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising
The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
PUBLIC RELATIONS HIGHLIGHTS
The Award-Winning, Bi-Coastal PR Team Secures 2,500+ Media Placements Annually
6+ Media Hits Per Day, 365 Days A Year
THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity
Los Angeles, New York & Miami-Based Public Relations Team
Featured Press
- ACCESS HOLLYWOOD APARTMENT THERAPY
- ARCHITECTURAL DIGEST ARTFUL LIVING
- ASPEN TIMES BARRON’S
- BELLA MAGAZINE BLOOMBERG
- BRAVO
- BUSINESS INSIDER C MAGAZINE
- CALGARY HERALD
- CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL
- CHINA DAILY
- CITY & SHORE MAGAZINE CNBC
- COSMOPOLITAN
- COTTAGES & GARDENS
- COUNTRY & TOWN HOUSE CSQ MAGAZINE
- CURBED
- DIGS MAGAZINE DUJOUR
- DWELL
- E! NEWS
- ELITE TRAVELER ELLE
- ELLE DÉCOR
- ENTERTAINMENT TONIGHT ENTREPRENEUR
- FINANCIAL TIMES FORBES
- FORE MAGAZINE FOX NEWS
- GALERIE MAGAZINE GLOBE STREET
- GOOD HOUSEKEEPING GQ
- HAUTE RESIDENCE HERALD SUN
- HOUSE BEAUTIFUL JUSTLUXE
- INMAN
- INMEXICO
- INTERIOR DESIGN KTLA
- LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE
- LUXURY MAGAZINE MANSION GLOBAL
- MEXICO NEWS DAILY MODERN LUXURY
- MSN NBC
- NOB HILL GAZETTE
- OCEAN HOME MAGAZINE OBSERVER
- ORANGE COUNTY BUSINESS JOURNAL
- ORANGE COUNTY REGISTER PALM SPRINGS LIFE
- PENTA PEOPLE
- RADAR ONLINE REALTOR.COM REFINERY 29
- ROBB REPORT
- ROBB REPORT SINGAPORE SALT LAKE TRIBUNE
- SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE
- SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING POST THE CHICAGO TRIBUNE
- THE DAILY MAIL
- THE FINANCIAL TIMES THE GUARDIAN
- THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL
- THE LOS ANGELES TIMES THE MIAMI HERALD
- THE NEW YORK POST
- THE NEW YORK TIMES THE REAL DEAL
- THE SUN SENTINEL THE SUNDAY TIMES
- THE WALL STREET JOURNAL THE WASHINGTON POST
- THRIVE GLOBAL TODAY
- TMZ
- TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY
- TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY
- USA TODAY VARIETY
- VERANDA VOGUE
- WORTH
- YACHTS INTERNATIONAL YAHOO!
Building Relationships
The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media
The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit
The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
Events
Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships
The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy
The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
